Sonic Lens Agency
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About Sonic Lens AgencySonic Lens is a highly specialized sonic branding agency whose mission is to elevate sonics to a more strategic position within the marketing mix. To meet the demands of an increasingly sound-on world, we create the most holistic "sonic identity systems", using our "synchronized branding" process to collaborate with client and agency partners and our "music intelligence" process to analyze sonic landscapes and create actionable sonic strategy that goes far beyond the creation of a few signature audio assets. Transform Magazine named founder Marco Vitali “Brand Strategist of the Year” in 2022 and "Creative Director of the Year" in 2023 because of his “new way of conceptualizing sonic branding, creating fantastic work that is equally scient
What differentiates you from the competition?"Music intelligence" is our competitive advantage. Other sonic branding agencies are tactical and approach branding challenges as creative challenges. While this is also ultimately what we do, we are consultants first. Strategy guides our creative
What are your top selling services or products that your company offers?We sell strategic insight clients will not get anywhere else - sonic strategy based upon music intelligence. This creates a new pillar of master brand equity that self perpetuates and is designed to solve real brand challenges across all touchpoints
If you had one message to get across to future customers, what would it be?We live in a sound-on world, and music is the most powerful tool we have to build a brand, and to message, engage and retain audiences. If sound is strategically guided with fully integrated, it will supercharge the entire marketing funnel.
What is the biggest marketing challenge that you will face in the upcoming year?Our biggest challenge as a boutique is building awareness in a B2B landscape against a handful of global powerhouses in our niche market.
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